Things to know from the world of cosmetics

How are cosmetics actually developed?

The development of a cosmetic product takes place in 4 phases:

  • Product concept and formulation
    Based on an idea from the market, R&D itself or the marketing team, the R&D departmentdevelops several samples of the potential product. These samples are tested either in-house or externally, and a formulation is determined.
  • Product testing
    Once the formulation is selected, it must be tested for stability. Stability testingdetermines the shelf life of the product and ensures that it will not change or interact withthe packaging over time.
  • Scale-up
    The formulation developed by R&D is produced in a laboratory in smaller quantities(usually about 1 kg); in this step, the process engineering team scales up the process forthe final production size.
  • Manufacturing and launch
    The product is ready to be manufactured in commercial quantities; the product dossier is
    compiled and reported to the Cosmetic Product Notification Portal (CPNP) in Europe. The
    marketing team prepares the launch activities.

Which “marketing claims” are allowed?
Proof of the effect of a cosmetic product is an important part of the so-called ProductInformation File, which must be made available to the competent authorities. Cosmeticadvertising claims can be based, among other things, on available literature data (e.g.publications on the respective ingredients) or on studies conducted by the manufacturer.Manufacturer studies differ significantly in scope and scientificity. In general, theResponsible Person must ensure that sufficient and appropriate evidence is available.

What does the crucible symbol – PAO mean?
The Period-After-Opening (PAO) symbol is a symbol on cosmetics that indicates how manymonths a cosmetic product has a shelf life after it has been opened and used for the firsttime by the consumer.The symbol consists of a jar with an open lid and next to it or in it the number of months.For products with a shelf life of less than 30 months, the date “Best before” should beprinted, usually next to an hourglass symbol.However, based on the stability data of the product, every single product has a specificshelf life and hence, also a specific expiration date.

“Generation sustainable”?

When the word “sustainability” is mentioned, there are often accusations, the eternal search for scapegoats and utopian ideas of a lifestyle bursting with environmental friendliness. But aren’t there essentially other values that make up this term, which has become louder andlouder in recent years, especially among us young people?

Personally, I don’t think living sustainably means blaming each other, demonizing flights, and going on a week-long environmental awareness cure à la “crash diet”. Sometimes it seemslike sustainability is an unattainable utopia, a black-and-white – you flew once this year andate a piece of meat on holidays? Guilty. You don’t go without any luxury product, treatyourself? Guilty.

However, we don’t have to go for radical abandonment – because there are increasingly somany ways and alternatives open to us to take care of our environment. Sustainability is avery present topic, especially for us as a young generation. Sometimes it almost feels as ifresponsibility is simply being passed on to us. How often have I discussed with grandma andgrandpa to leave out the fish for once – only to thunder into the “it’s always been this way, why should we change it now” wall with bare nerves and top speed. Or how often do you hearthat it’s up to us, the youth, that we have to save the world. But if you talk in school for the fourth time in a semester about how lost the planet is and how mankind seems to be “failing” , I don’t think this is the right way to encourage a sustainable lifestyle, but only a gloomy discussion of the problem.

Especially as a teenager you quickly feel confronted with the big questions of life and theproblems of the world – Corona, war, climate crisis. That’s exactly why it’s so incredibly important to stick to the solution and not the problem. When you’re busy trying to find your own way in the here and now of life, it’s really scary to think about the generations to come and everything that could (or will, if we don’t act) await us in the future. But it is not only the task of us young people to indulge in these thoughts and to look for ways to give something back to our planet bit by bit. All of us, no matter how old, can act.

Sustainability begins anew each time with a decision – like a single purchase against product waste and thus for the conservation of our resources. A simple decision; to walk instead of drive, to buy an organic product or a cloth bag. Or that we consume products that already exist – as Great by Date allows us to do. A concept that combats an authoritative problem inthe throw away society we live in: product waste. It’s companies like this that we young people are looking for: Companies that lend us a hand and enable sustainable choices. And when you think about it like that, it’s a lot more fun to know that when you buy a product, you’re making a contribution to combating the climate crisis – and without having to tie yourself upin a corset of doing without.

I personally believe that this joy is a fundamental key point. Environmental protection is more often associated with a “must” – just as school, graduation or the world of work is not rarely drummed into us as a compulsion rather than a joyful opportunity. Why not replace the “must” with a “want”? After all, isn’t our planet a great concern to all of us?

How can it go on for all of us here?

A glance at the daily newspaper, the morning radio news, conversations with friends andacquaintances – crisis mode is omnipresent and there seems to be no escape. Thetemptation is great to isolate oneself from the devastating news, to enjoy one’s happinessto the fullest for as long as one can. Most people at least manage to find a safe haven froma pandemic or a war – but where can we hide from the climate crisis that is becoming evermore apparent?

And then there is the anxious look at our own children and their future. What are weleaving behind for the young ones whom we love so much and for whom we feel we havedone everything humanly possible to ensure that they have a good and worthwhile life hereand now? And the agonizing question: have we really done everything?

And again, the always same, tempting thought shoots in: what can I change on my own -either everybody does it, or it won't work. As long as China and America are still suppliedby coal-fired power plants, what difference does it make what we do here in Europe? Evenif Europe would be a role model in environmental protection, it will not change theclimate situation of a whole planet! And anyway: the atmosphere is already heavilymarked by at least 250 years of burning fossil raw materials – a large part of the energy,which was locked up for millions of years and could mature, is brought out with a blink ofan eye and burned, utilized and exploited for the purpose of never-ending increase of thequality of life without consideration of losses. Obviously, that cannot work.

As apparent as this thought may be and as well-worn as the slogans of "everyone can andmust make his contribution" may sound, it is of no use. We live in this time and have onlythis moment to make a difference. Neither can we undo the past, nor will it help ustoday to tell ourselves that man has always found solutions to everything and thatbreakthrough technologies will eventually help us then when they are really needed.

The simple fact is that we have to set a good example and do what is possible here andnow, what we can influence. No more and no less is required of us, no more and no lessshould and must be required of us. Is there any alternative?

To start with the simplest and most obvious, hence is not a bad idea: what is alreadythere must be consumed, used and enjoyed to the fullest.

Use what’s produced!

Nina Langoth

Nina Langoth
Head of Quality

Head of Quality

Nina Langoth

Nina brings her expertise to our team with over 15 years of experience in product development, GMP, ISO 13485, regulatory affairs, quality management, commercial manufacturing. Nina has led the research and development activities of various products including pharmaceuticals, medical devices, cosmetics and nutritional supplements. During her career, she has been part of companies of different sizes, from small innovative start-ups to medium-sized pharmaceutical organizations. Since 2020, she has been working as a consultant for pharmaceutical companies. Nina is a pharmacist, and received her PhD in the field of pharmaceutical technology.


Great by Date stands for competence in the field of shelf life of wellbeing products. Shelf life is closely related to quality, because in the customer’s perception an “expired” product is no longer of sufficiently good quality. So if the remaining shelf life is a central issue for us, it goes without saying that the quality must be as well – only products that have been tested for their quality go on sale and the details of the quality testing are clearly regulated in a contract with the manufacturer.

As the customer survey clearly showed, quality is a decisive purchasing criterion for our consumers. The shelf life itself is obviously less important than the tested quality of the products. So we see it as our mission to check the products for quality and only include manufacturers providing a minimum of documentation about the products.

Flawless product quality of cosmetic products in particular is taken for granted by customers – but it is not. Storage conditions, delivery routes and, of course, the time until complete consumption are essential factors that influence quality. Above all, goods that go into the so-called “gray trade” in large quantities are no longer checked for quality before being sold and are often subject to inadequate storage conditions. In contrast, Great by Date ensures flawless product quality that meets product specifications before the product goes on sale. This distinguishes us significantly from classic “low-cost suppliers”.

Paul Mitteröcker

Paul Mitteröcker
Head of Finance


Paul Mitteröcker

Paul has over 10 years of experience as Head of Finance in different companies, mainly in the health and social sector. In his professional career, he has accompanied companies in different phases, i.e. from business planning to the start up phase and continuous growth. Paul’s focus is on optimizing the use of resources and profitability. Important to him is a transparent financial system and a reduction of complex processes to the KPIs that are essential for the company’s success.


It starts with the avoidance of unsuitable packaging materials, excessive packaging and unnecessary additional transport routes. The products are packed in recyclable/reusable cardboard boxes and delivered to the consumer by means of climate-neutral shipping in cooperation with selected parcel service providers. The possibility of delivery to a (nearby) packing station is also provided for, so the consumer can opt for an additional contribution to climate protection.

We are all used to looking for bargains and buying products on the Internet as cheaply as possible. The buying experience on goes beyond that. The customer buys a product and saves it. In doing so, they are doing something good for themselves, the manufacturer, the brand, and the planet. It is this feeling that makes shopping at Great by Date so special.

Among the countless e-commerce projects that spring up every day, most of them do not provide any specific benefit and, in this respect, are not particularly attractive projects. At Great by Date it’s different – we want to make a difference, trigger a movement that points in the right direction, and that’s naturally very appealing. 

Gerald Pfeisinger

Gerald Pfeisinger
Head of Brand Design


Gerald Pfeisinger, MA

Gerald has been designing and conceptualizing international brands for 20 years in the pharmaceutical, OTC, skincare and life science sectors. 

In 2014, he won a Trigos Award (Austria’s award for responsible business) for the best partnership with his social engagement at an Austrian pharmaceutical company. 

Gerald believes that good design represents a value that goes beyond the measurable and thus makes an important contribution to society. For him, brand design is the link between strategy and customer experience, making a brand a unique experience. He is a trained graphic designer and recently graduated with a Master of Arts in Information Design.  


In projects, it is often my task to filter and reprocess already existing information together with the customer. Surprisingly, a lot is then usually already available. We reassemble arguments and create an authentic brand together. Brand design rounds off the brand and then ensures the right reception by the end consumer. At Great by Date, the concept is similar. Products that are already available are offered for sale and not destroyed. This protects the environment and as a father of two daughters, I am happy to be able to make my contribution to making this world a slightly better place.
Personally, I love the well-known white sheet of paper. At the beginning of a project, there are many ideas and considerations that later take on concrete form through design. It is this graphic design that later creates the value of a brand. Walter Landor once said: “Products are created in a factory, but brands are created in the mind”. Brand Design is the tool to create brands in the head.
Yes, it does. You can use good design to inform people, educate them, and make them think. In today’s digital world, we are overloaded with information. Only those who position themselves clearly and visualize their core values accurately will be perceived correctly. And for a good cause … that’s great!